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 It allows you to group disparate values and report on them insaint classification adobe analytics ) Classifications (formerly SAINT classifications) are a powerful tool for gaining more

When classifying a variable, give the user three options: Link to an existing report suite (share the settings and data) Copy the settings and data from another report suite. one for Body and one for the Band. For more information see the SAINT User Guide. Learn. 5336. So, please let me know what can be the reasons. . This process is in place to ensure both security and space available for the FTP account. txt to . Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud Document Cloud Magento Marketo Workfront, an Adobe companyThe Template method limits your data download to a single report suite. Thanks ,Hi Matt how did you go?Entry Pages is a key conversion variable. Now that you have UTM links reported using a consistent format, you will use the classifications to split. . First configure a classification for the…We would like to show you a description here but the site won’t allow us. For example, a Campaign report might have a Manager classification and. Use Analytics classification APIs to categorize variable data. For example, a Campaign report might have a Manager classification and an Outlet. 5. Experience League CommunityCreate or edit a Classification Set. Documentation. Experience League. Classifications have 2 pieces : Relationships (Variables) and divisions (classification columns) Here you are using the same name, but they really refer to 2 different relationships (or variables eVar 1 and eVar 4). Regex help in Classification Rule Builder. . They want us to generate them for them to help them track performance on their campaign. Logic and Reasoning. Experience League CommunityExperience League CommunityCommunity of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analytics2. Adobe Classifications exports classifications data to Adobe Analytics in a scheduled manner. You can right click > Inspect Element on the classification drop down in the Classification Importer to check the relation IDs for other classifications. Advanced details: Most likely your firewall, VPN, or adblocker is blocking the url:. To check and see if a classification file has finished uploading, do the following: Log in to SiteCatalyst and go to Admin > SAINT Classifications. fin. • Transitioned the team to SiteCatalyst 15. In the Create Framework dialog: Specify a Title. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. 20-08-2020. However, periods of heavy classification use across organizations that use Adobe Analytics can cause files to take longer than 72 hours. This blog post is to guide you through the custom classification steps that a marketer needs to take to complement the data available in Adobe Analytics. Sample values: 5704396::en_us::null:null:::::gb - Test rule result is correct This would apply to reports, dashboard, data warehouse etc. With my new company, they do not allow any feeds to external partners to be FTP. Overview of Classifications in Adobe Analytics. The file provides friendly names for the post_tnt and post_tnt_action columns. We have two options: 1. PROBLEM: After data import I went to check the "gender" in the work. SOLVED Classification rules for campaign stacking with unknow length (xxx>yyy>zzz) laurentb1081561. For more information, please visit the documentation. Logic and Reasoning. Community of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsAdvertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageSometimes under FTP classification Account shows different report suite or but different variables for same report suite for different login users. Following an initial upload in a report suite (for a given variable or report), Adobe recommends uploading only new and updated rows in subsequent imports. What is it though? What is classification in Adobe Analytics: Classification allows us to append additional data points to any value. Sign In. Once you have logged into the portal, you can (1). 4 vs Adobe Analytics API 2. Automate the FTP export of Classifications. When a user has permissions to "Report Suite Tools > Report Suite Mgmt" and "Report Suite Tools > Classifications", they are able to configure Classifications, Import/Export them, and Manage Classification Rules. I am aware of the ~deletekey~ method by downloading the files and reuploading. On the one hand, SAINT is flexible and powerful. Research and analyze advanced user behavior on top automotive premier research website via Adobe Systems' Omniture, Tableau, and Microstrategy web analytics tools. Admin. Admin. 14-10-2010. Find answers to questions about classifications and using Analytics for Target (A4T). As a reminder the Classification Rule Builder is meant to help you create automatic and rule-based classifications that can be applied across multiple variables and multiple report suites. Data Sources lets you import offline data in reports however classification allow users to classify the existing data into subsets. I am aware of the ~deletekey~ method by downloading the files and reuploading. Hi Haritika, Since you want to get the values from between below and thumbnails, the regex would be: Here is how it will look: I have made the changes. It is access by going to Admin | SAINT Classifications. . Classifications have 2 pieces : Relationships (Variables) and divisions (classification columns) Here you are using the same name, but they really refer to 2 different relationships (or variables eVar 1 and eVar 4). So let's say your SKU is passed as 12345+67890 - 611214. I could tell people a thousand times that. fin file: Create a blank text document on your desktop and rename the filename extension from . Thanks ,Admin. 1 Accepted Solution. The first is a numeric identifier of the report suite. Step 2: Set up Your Reporting using UTM Parameters Codes by adding your Classifications. Create classifications for Marketing Channels. . • Implemented Adobe Analytics to replace internal tracking and Google Analytics. Alphabetically - A to Z; Alphabetically - Z to AClick Admin > Classification Importer. Sign In. Alphabetically - A to Z; Alphabetically - Z to AExperience League CommunitySearch for media from: "Daniel Robledo "Media; Sort by Alphabetically - A to Z. list2 s. Click Admin > Classification Importer. Search Box|$1. New. Configure export settings, and make sure that ‘Quote Output’ is NOT selected. In this video, we walk through the configuration of classifications for traffic variables, often known asCommunity of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsCommunity of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsLight & comfortable for dogs of all sizes. Would this be the correct line of thinking: Create a classification rule builder to split the SKU into watch band and watch face P. ) Classifications (formerly SAINT classifications) are a powerful tool for gaining more insight from your analysis of online behavior. This is the maximum length of each. Most rece. Adobe Experience Manager Training in Bangalore. Looking at the notification, it seems to have uploaded the rows successfully for classification, so no issues there. When I have different classification hierarchies set up across multiple report suites, there is no way of seeing which report suites are not matching (you just get the message "The classifications for this report do not match for all report suites. The Products Variable (s. Configure the Browser Import fields. Adobe Analytics. Provide the ability to have a report suite use the same classification settings and data as another report suite. Click Import File. . In previous jobs we used the FTP to automate a feed from our database to the SAINT Classification for auto updates. Basically I was going to send attributes in the website url that has the above additional attributes(By configure those variables. Usually it would take upto 72 hours for classification data to showup in reports and that would be the best way to validate the classification import data. SAINT classification > what a fancy name. Parent topic: SAINT API TutorialSign In. ) Classifications (formerly SAINT classifications) are a powerful tool for gaining more insight from your analysis of online behavior. Experience League CommunityCommunity of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsiv Adobe Analytics Quick-Reference Guide About the Author Shane Closser is Vice President and Worldwide Head for the Customer Experience Management (CEM){"payload":{"allShortcutsEnabled":false,"fileTree":{"docs/getting-started":{"items":[{"name":"graphics","path":"docs/getting-started/graphics","contentType. This does not require to be a product admin. Read real-world use cases of Experience Cloud products written by your peers CASE: evar31 - used to track user ID Classification enabled with one more additional field I downloaded the import template, added a valid data row "User ID" and gender to . Correct answer by. This is great but for sitecatalyst i use saint to classify multiply items the only problem is that I have to classify every row in the saint file where as with insight you can set-up a. It can be a guessing game to know when a SAINT either browser or FTP is fully uploaded. Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). The following apply only to the Customer Journey Analytics Foundation package: Full Table Export. Adobe interprets this as though the - 223172Community of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsIs there a way to reorder an existing SAINT classification without deleting the fields and recreating them in new order? If I need to - 343132. The most popular GA method uses a set of UTM parameters to identify the campaign source, medium, term, content and campaign (though there is a “utm_id” option similar to how Adobe does it). . Can't find the reason why these styles are not classified. We store something like a Campaign variable in 3 separate eVars. Community of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsCommunity of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsUsing my blog as an example, I have created a SAINT Classification of the Blog Post Title eVar and classified each post with the publish date: Read the rest of this post on analyticsdemystified. Find answers to questions about classifications and using Analytics for Target (A4T). Community of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsAdobe wants to enable your organization so that you can comply with applicable laws and regulations. Custom Reports. Hi, When you upload the classification again, the whole process would re-initiate. Unfortunately, this may require work to be done by. They provide a means to upload metadata that can be connected to the information being gathered by Adobe Analytics. So if you’ve haven’t heard of classifications but you’ve heard of the term SAINT before that’s an old term that we used in the amateur days but really SAINT or SAINT classifications or classifications they all really mean the same thing. A classification is a way of categorizing Analytics variable data, then displaying the data in different ways when you generate reports. Mouse over the Edit Classification icon, then select Add Classification. Manage data using components like Segments, Calculated Metrics, Virtual Report Suites, Marketing Channels, and Classifications. Hello, My company has recently moved to Adobe from Google Analytics. The one manual step in the process requires that I login to the Admin Tools > Reports Suites and go to. product classification. <br>Competencies:<br>Adobe. . Hello, I've uploaded a number of SAINT classifications and then, a few days later, downloaded the full list of classifications in my report suite but noticed that many rows has only the Key Field but that the rest of the fields in the row were blank. The Analytics 2. fin file must match the name of the classification file in question. Hi! I work at a digital agency, and have a client who uses Saint Codes. Select Adobe Analytics Classifications. This would apply to reports, dashboard, data warehouse etc. Once the file has been downloaded, open the file and replace any classification values with either ~empty~ or ~deletekey~. Analytics Data Feed is an essential tool for moving beyond aggregate-level reporting information about your customers to really in-depth, customer-level analytics. Click Edit Settings > Conversion > Conversion Classifications. 4. See Adobe Experience Cloud privacy for more information. Classifications are a powerful way to add metadata – descriptive attributes – to your products, campaigns, pages, customers, and more. 6. Import Analytics classification APIs through file uploads. . Analytics software like Google Analytics 4 and Adobe Analytics lets you record where your visitors are coming from and the channels they fall under with UTM tags, or the gclid and cid parameters, respectively. A quick walkthrough on using the Classification Rule Builder within the Adobe Analytics. . Logic and Reasoning. For Data Feed and general file delivery accounts, Adobe Customer Care can set up a new FTP account for you. This would allow users to come into the tool. (Conditional) If you selected Automatically Download Classification File After Upload is Complete, specify where you want to store the resulting file when processing completes. Adobe Analytics Reports. If v2. 76), which means that the $34 amount is much more. For example: KEY. SAINT Classifications provide the ability to group values into a single line item, providing the ability to report on multiple. Classifications have 2 pieces : Relationships (Variables) and divisions (classification columns) Here you are using the same name, but they really refer to 2 different relationships (or variables eVar 1 and eVar 4). The objective of classification is to enrich the already collected data item with more information for better analysis and insights. See full list on experienceleague. Don’t Forget Classifications One quick little enhancement to the # of Pages Viewed eVar is that you can use SAINT Classifications to bucket pages viewed into more manageable groupings. Adobe analytics is completely grey area to me can you help me understand little more. Adobe Analytics Tutorial | What is SAINT. The ~empty~ value only deletes classification data for that cell. I would like to have the FTP export of classifications made possible via either code (Python) or by having it as part of the data feed. ^MOD123| (. About classificationsAdvertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Creative Cloud Document Cloud Commerce Marketo Engage WorkfrontRoot Cause: Using different evars is the cause for this behavior. Root Cause: Using different evars is the cause for this behavior. Alphabetically - A to Z; Alphabetically - Z to ASearch for media from: "Daniel Robledo "Media; Sort by Alphabetically - A to Z. Adobe defines Classification as ‘a way of categorizing Analytics variable data, then displaying the data in different ways when you generate reports’. Created for: Beginner. But not familiar. SAINT Classifications provide the ability to group values into a single line item, providing the ability to report on multiple dimensions. If they are completely static, it would be best to give a very explicit regular expression:^(?:IS-1234|070120|876875765988)$ and^(?:D|Preferred 150|cox-internet-with-panoramic-wifi|DAR168C|B0DAF9BC7740)$ If they are meant to be more dynamic, it is. Only classifications that match exactly can be view. I am running a SAINT classification rule on eVar, most of the time it is working as expected but for few instances is not working even though when same data is validated correctly on Test rule. 1. Reports exported through Full Table Export are limited to 3 million rows of data per Report. 5. . Does. Select the report suite from which you want to export the report data. To create the rule set, click Admin > Classification Rule Builder > Add Rule Set. - 166021Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageRecently, Adobe provided an Adobe Analytics update that includes a cool new feature called “Virtual Report Suites. Root Cause: Using different evars is the cause for this behavior. You can think of it as a SAINT classification of the User. ”. The first way of classifying data for a key value uses the SAINT Classifications UI in the Adobe Experience Cloud portal. Employee. Trying to enforce a naming convention taxonomy in Adobe Audience Manager and utilize that for reporting in Analytics is burdensome and prone - 339487. More waterproof than ever before. I'd love to be able to SAINT classify it the way I can with Products, Campaigns and eVars. @harshu_4u In order to know why it is getting classified correctly, it is important to know how you are uploading the files, you might have to reach out to client care to get more assistance on this to know the exact root cause. . Level 2. Set their delimiter, expiration, allocation, and max values. I think Classifications are provided for those variables that are populated by the customer's implementation. . Click Download. Adobe Advertising Cloud. Create Marketing Channels classifications. I'm having an issue with SAINT Classifications and exports. Example: I'm passing multiple click through actions in a test using s. Adobe Analytics Architect certification or relevant experience Expert level knowledge of how to design an Adobe Analytics Solution Design Reference (SDR) Understanding of Adobe Analytics processing rules, SAINT classifications, report suite configuration, and data feeds Experience utilizing Workspace for report and dashboard configurationIt would be nice if you could enter your campaigns directly into the interface instead of importing/exporting. 4) Import AdWords dimensions (whatever you want) as SAINT Classification via FTP to the same eVar. • Transitioned the team to SiteCatalyst 15. Adjust any optional settings to filter specific data you’re looking for, then click Export File. Classifications have 2 pieces : Relationships (Variables) and divisions (classification columns) Here you are using the same name, but they really refer to 2 different relationships (or variables eVar 1 and eVar 4). 70149%) by the total Out of Stock Amount of $348 (348*. If your reporting values contain such characters that you choose to classify, use the following steps: Log in to Adobe Analytics, then navigate to Admin > Classification importer. Click Admin > Classification Importer. When breaking down the unspecified by styles seeing these products having divisions in the file that is being sent to Adobe for classification. SaveClassification method doesn't have a description field. . Hi Roberto, In my view the current state of classifications in Adobe Analytics is sophisticated and provides strong flexibility and multiple - 169947 Classifications (SAINT) are one of the enduring features of SiteCatalyst. Last week, I shared how to quantify content velocity in Adobe Analytics. 400lbs+ resistance. This involved classifying content with the date it was published and looking at subsequent days to see how fast it is viewed. Importing Requirement & Variable Meta-Data (SAINT Classifications) The next step of the process is adding meta-data to the two conversion variables that were imported. Then in the Classification Action > To column, put. For the rest of the details, Customer Care would be a great place to ask. SAINT Classifications allow you to apply meta-data to eVars and sProps so you can collect additional data or group data values into buckets. Root Cause: Using different evars is the cause for this behavior. The downside was that users could open up the actual eVar28 report in Adobe Analytics and see the ugly values shown above (yuck!). Level 2. Adobe uses SAINT (SiteCatalyst. g. ssh/authorized_keys), and the private key on the server initiating the authentication. If you've verified the correctness of your Classification rules with the "Test rule set", then you might want to bring this up with Client Care to see if there is an unknown bug that's causing you. stephen_desmond. Optionally you can specify the Name, for the node that stores the framework details in the repository. Use ~deletekey~ in any column to delete the entire classification row. For example, 1534654|1256564|359745|134564 where each number between the pipes stands for a different element of the ad. They provide a means to upload metadata that can be connected to the information being gathered by Adobe Analytics. 12-06-2018 10:21 PDT. [email protected] would like to show you a description here but the site won’t allow us. ~none~ is used to change the name for the variable which has no value. As with standard classifications, keep classifications and subclassifications to alphanumeric. Logic and Reasoning. You should give at least 24 hours for the classification to reflect on the reports. For more information, please visit the documentation. Then select the variable, then click Add Classification. Getting Google Search Keywords into Adobe Analytics While Adobe Analytics is a much more mature solution compared to Google Analytics, the latter always had an advantage when it comes to Search Keywords. e. Is it correct that in every data with an hyphen (e. Does anyone have experience with these? I'm very familiar with the Google UTM codes and how they work in Google Analytics. Create and configure list variables for use in reporting. What is it though? What is classification in Adobe Analytics: Classification allows us to append additional data points to any value. are automatically derived. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink;. Classification breakdowns are used to map analytics reporting data to related properties. This sounds like a perfect use of SAINT, and yet it's not supported. But as Adobe Analytics. Select Limit Data Rows To if you want to specify a. To add or edit a classification rule: Create a Classification Rule Set . For example, if the key contains "12345," the campaign is automatically set to "Winter 2010 Campaign. Community of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsLead Strategic Insights Manager, 04/2010 to Current Comcast – Petaluma, CA, . -HyderSelect Adobe Analytics. Use the importer to upload classifications into Adobe Analytics. style. Analysis Workspace: Click Analytics > Workspace, open a project and click + New > Create Segment. Courses Tutorials Certification Events Instructor-led training View all learning options. Classification! To be honest, it is one of the toughest concept for me to understand until I practiced it. Save the file as a tab-delimited. Looking at the notification, it seems to have uploaded the rows successfully for classification, so no issues there. It’s a. Courses Tutorials Certification Events Instructor-led training View all learning options. I want to have the same structure across all 14 of my production suites. Your key values should start on row 6. When I use the marketing channel processing rules, this new dimension is not showing up as an option. We use a scripted process to load SAINT classifications for large populations using the 1. Root Cause: Using different evars is the cause for this behavior. Adobe Customer Journey Analytics (CJA) is an application service built on top of Adobe Experience Platform. For example, if the key contains "12345," the campaign is automatically set to "Winter 2010 Campaign. Because of this, a few years ago I suggested an idea to Adobe that they let users hide an eVar/sProp in the interface, but continue letting users view the SAINT Classifications of the hidden eVar/sProp. Send a request using the form below. . This is a BIG request, but SAINT Bernard tries to go here but just falls too far short. timf25166966. Hi , It depends on how static these values are. Hi Team, I have imported the SAINT classification files in Adobe Analytics with same key value with different data sets as shown like below: Key Product Product Code 123 Books 10 123 Pen 15 123 Bag 20 When I checked in the report, I could see the data of last row only i. Automatic, rule-based SAINT classifications based. Basically, I cannot select multiple rsids and edit SAINT classifications for xyz variable unless the classifications for xyz variable are the same for all the selected rsids. tab file Data import showed success with one row added. Attend local and virtual eventsThat would help proritize or qualify different market based on their size, the traffic/revenue they generate, etc. Based upon the book, The Adobe SiteCatalyst Handbook, our class provides a four hours deep dive into all of the critical features of Adobe Analytics, followed by scenario-based learning exercise to help enforce the concepts learned in. exporter. Originally written by Analytics Demystified on March 25, 2013. The selected report has a SAINT import that is processing. . Hi there. The initial setup populates the classifications database with a large set of original data, or restructures the classifications, rather than reclassifying a few rows or adding rows. 5. Sign In. I was disappointed to find that I can't use SAINT to group geo-segmentation values. I had to rebuild the SAINT definition table twice. This is fantastic way to save on the number of variables being used as we all know we have a limited number of props. Data collection is supported for the. Follow answered Sep 10, 2019 at 15:49. Adobe Classifications. Classifications. The name of this . Learn. Click the Browser export tab. Once you have logged into the portal, you can (1) access the Admin > Admin Console to create the new classification fields in the appropriate report suite. As a reminder the Classification Rule Builder is meant to help you create automatic and rule-based classifications that can be applied across multiple variables and multiple report suites. The following are common causes behind FTP classifications not processing uploaded files: Missing . (clientcare@adobe. So I accidentally uploaded an incorrect saint classification last week that accidentally mapped a dimension to the wrong value (it mapped "PG5" to "ESA" instead of to "Certificates"). Search for media from: "Daniel Robledo "Media; Sort by Alphabetically - A to Z. Edit: the s. Experience Manager Sites & More. The following are common causes behind FTP classifications not processing uploaded files: Missing . Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsThe keys can be created anywhere, but the public key needs to be on the server generated for classification by Adobe (/. ~none~ is used to change the name for the variable which has no value. Step 3: Configure report suites and variables. For more information see the SAINT User Guide. Classifications can be used for a variety of purposes but are most commonly used for classifying campaign tracking codes (both internal and external) and product IDs. Classifications (also known by the acronym SAINT for SiteCatalyst Attribute Importing and Naming Tool), or the process of classifying an Omniture SiteCatalyst variable, is a topic that tends to confuse many of my clients. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageAs long as the parent classification is correct, you can ignore column A altogether in context of subclassifications. In its simplest form, SAINT technology is essentially a big lookup table for a specific report in Adobe Analytics. Like for example lets say you are. Values in Dimensions like Browser, Countries, etc. So, you will wash, rinse and repeat for every Module. Configure conversion classifications. [This sh. The initial setup populates the classifications database with a large set of original data, or restructures the classifications, rather than reclassifying a few rows or adding rows. PROPERTY 1. ymiki. What’s really cool about classifications in Adobe Analytics is you can actually classify a classification, which is quite a mouthful, but the way that you would do that is maybe we wanted to classify all of our creative elements, we can actually add a sub-classification to that classification. I've got classification "A" based on evar 41 and classification "B" based on evar 41. Saurabh. Solved: Re: API support for creating SAINT classifications - Adobe. The data includes the key that is associated to an eVar along with conversion classifications. If you have given it a few days and classifications are not propagating 'in progress'; I would recommend a re-upload attempt of the blank classification keys. Does. The importer lets you bulk-upload classifications data to analytics reporting in a file. For more information, visit the documentation. Classifications have 2 pieces : Relationships (Variables) and divisions (classification columns) Here you are using the same name, but they really refer to 2 different relationships (or variables eVar 1 and eVar 4). 4 REST_API and an ADOBE IO Integration with jwt authentication. Click Edit Settings > Conversion > Classification Hierarchies. The data file uses your desired classifications as column headings, then organizes the reporting data set under the appropriate classification headings. 15-10-2015 19:25 PDT. As with standard classifications, keep classifications and subclassifications to alphanumeric. 14-10-2010. A quick walkthrough on using the Classification Rule Builder within the Adobe Analytics. Ad Hoc SQL Queries will time out after. Adobe I/O. Discover more. Logic and Reasoning. e. fin. Experience League. Adobe Analytics.